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Build Your Breakthrough Brand
PART ONE: YOUR VISION
Overview: Visualize Your Future (0:36)
Define Your Vision: Identify What's Possible (4:28)
Your Task: Architect Your Vision
Your Task: Define Any Barriers
PART TWO: YOUR AUDIENCE
Overview: Building an Audience Connection (0:33)
Define Your Audience: Consider Who They Are (4:56)
Your Task: Explore Your Audience Demographics
Your Task: Explore Your Audience's Behaviors
Define Their Language: Consider Their POV (4:44)
Your Task: Explore What They Say
Your Task: Explore What You Want Them To Say
Your Task: Explore the Themes
PART THREE: YOUR DIFFERENTIATORS
Overview: Telling Your Story (0:41)
Define Your Values: Consider Your Descriptors (7:07)
Your Task P1: Describe What Makes You Unique
Your Task P2: Define Your Guidelines
Your Task P3: Define Your Superpower
Your Task P4: Define Your Brand Values
Define Your Positioning: Consider How You Stand Out (6:02)
Your Task: Build Your Positioning Statement
Interested in Continuing Your Development?
Your Task: Explore What You Want Them To Say
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